Entrepreneur
Entrepreneurial-Life
I want to be an entrepreneur because I want both personal, professional, and financial freedom. Becoming successful entrepreneur is tough but worthy of career building and earning money.
My primary goal with this blog is to make you act and become an entrepreneur. I will, therefore, present five reasons why, for me, it is imperative that you quit your job as an employee!
It is true that it can hardly be imagined for some to embark on leaving all the "advantages" of an employee. Having your own business can be one of the leading causes of stress, giving a much greater workload and responsibility than a single employee, and especially the risk of ending up with nothing!
Despite this nightmare vision of entrepreneurship, creating a business is in all a rewarding experience that can bring enormously to those who get to get started!
Five reasons to become an entrepreneur
1. The entrepreneur is his leader
When you undertake to launch your business, it goes that this can create intense pressure and many responsibilities that can be heavy to bear. But the fact of not having a leader implies that you make your decisions, which will motivate you in your work, give you confidence in yourself and make you proud of the projects you have achieved.
But to work for a chef is also to spend 35 hours a week working to realize his dream rather than to realize yours.
2. The entrepreneur is free
As an entrepreneur, you have the freedom to do whatever you want to run your business. You can choose the economic strategies to adopt, create the products you want, create a brand linked to an area that attracts you (Ecology, Made in France, technology, etc.).
But this freedom is also at the geographic level. If you want to become web entrepreneur, for example, you simply have a computer and a mobile phone to work from all over the world. Who has never wished to be able to leave the other side of the world on a whim? Today, with the internet, it is entirely possible to go to the other end of the world and stay in permanent contact with your customers or employee. So you can work a few hours a day in the sun and then enjoy the pool.
3. The entrepreneur faces many challenges
The mere fact of being an entrepreneur is already a challenge in itself. The first goal you are confronted with is to live off your business. Once you have achieved this goal, you will be able to create challenges that are increasingly complicated and difficult to reach. Earn its first million turnovers, hire an employee or become a leader in your industry.
4. The entrepreneur realizes things that make sense
This is by far the most important point for me. I wish I could get up every morning telling myself that what I am going to do in the day makes sense to me. And you?
Ask yourself, when you reach retirement age, you want to look back and tell you "What have I accomplished? Nothing … ". In my opinion, it is better to regret having done something rather than regret having done nothing.
5. The entrepreneur earn money (or not)
It is much harder to be truly objective on this point. An entrepreneur can make MUCH money when he is good at what he does. But in reality, in the first years of your life as an entrepreneur, you risk working hard to have insufficient income to live well. But if you believe in what you do, once the mechanic start working, your income should increase in exponential ways. This should allow you to reduce your workload while maintaining a relatively high standard of living.
If we take the example of real estate. When a rental investment is made, it will be necessary to wait until the property has fully paid to begin to draw passive income from this property. He will not have reported anything to you for 20 years, and it is after this period that you will be rewarded for those years devoting your time and money to it.
Entrepreneur
Your gateway to the "new" entrepreneurial ecosystem, "Because being different does not reach."
Yes, you read well; as an entrepreneur, today you have a high risk of failing in this "new" context of venture if you do not understand the value of "being different."
It is not news that today is the customer who has the final decision on what you want to know through which people and what content formats you want to do. This has made him a better informed, more evasive, much more demanding and much less tolerant of invasive advertising that daily interrupts his life with promises, which the vast majority are not of interest.
This new context also represents for entrepreneurs the great opportunity to be "found" by all those people who meet the profile of their ideal client and who are already in an active process of searching for products or services that meet their needs.
The Internet has created a new "gold rush" thanks to the exponential increase in the global supply of goods and services on platforms such as Amazon, Alibaba, eBay, Mercado Libre, among others and has caused many entrepreneurs to engage in a struggle Fierce to gain the attention and confidence of their future clients.
The lack of preparation or practical knowledge about marketing strategies, cause some entrepreneurs to communicate the same message, the same people, through the same strategies and this, in turn, generates that their potential customers, in each transaction, must take Two important decisions. The first to choose between practically identical options and the second to choose in what promise to trust.
Your goal as an entrepreneur should be to proactively and intelligently influence both decisions, to tip the balance in your favor. That is why you must understand the value of presenting yourself to your potential customers in the best possible way, thus making your customers know your business and trust him.
We all know that confidence is not something that is automatic, but something that gradually builds, step by step, contact by contact; So gaining the trust of your future clients will not be something simple and much less if you are a stranger or if your customers go through bad experiences on the internet.
That is why, to present yourself to your future clients in the best possible way, it is necessary to comply with two important steps:
- Have an innovative idea.
- Have a platform that gives you credibility.
- Have an innovative idea
This first point corresponds directly to you as an entrepreneur and focuses specifically on the value proposition. Innovation is something that goes beyond technology and will certainly make your idea something more attractive to your customers if you concentrate on making your life easier by solving some fundamental problem or facilitating the one that can achieve something they want.
We all want to save more time, save more money, be more productive, be modern, be successful in short time, be happier.
Have a platform that gives you credibility
This second point is the one that generates more complications for the entrepreneurs because the credibility is not gained with promises that your business is better, more innovative, more reliable, with a better price, better service or any other positive attribute.
To obtain confidence in this new context, you must demonstrate in advance that you are truly someone you can trust. That's why the best strategy is to expand your vision outside of what you've done until today and learn to build trust through the platforms that have long been proven to be efficient in achieving it. Without a doubt, one of these platforms is to write a book.
So it is estimated entrepreneur, you read well. Write a book because it is an excellent positioning tool and because it is not exclusive to Nobel Prize winners.
Writing a book is a good platform for positioning and credibility for your business because it allows you to sell in advance any idea and endow it with all the authority, trust and credibility transferred by the fact of being presented through a book.
Most people have the perception that whoever writes a book is someone who knows what he is talking about, who has some experience with the subject, who has the ability to summarize and explain and who above all has a story and a message Of interest to share.
If at this point you're thinking is absurd, because practically nobody reads, let me tell you something: According www.alexa.com, Amazon is the sixth most visited site in the world and fifth in the United States.
That is why in my next articles I will go deeper into the specific advantages that writing a book has for any entrepreneur regardless of the size, stage or specialty of their business.
Business-Plan
Entrepreneur
Creating a business is a stressful and exciting adventure, often the adventure of a lifetime. The decision to embark on a business start-up can change everything: the professional life of the entrepreneur, of course, but also his personal and family life.
This article summarizes everything you need to know about how to create your business, to read carefully to avoid the rush and irreparable mistakes!
How to build your business: understand the steps.
Starting a business is not just about starting a business, This is a long process, which can last 6 months to 2 years, and that requires going through necessary steps.
Here are the 7 basic steps to start your business:
- Find an idea of activity. The idea is the basis of business creation, but sometimes also the pretext. Attention, the best ideas can kill!
- Validate the concept through market research. It is a stage that carries within it the germs of success or failure. If the market research is well conducted, then the business project is on track. A botched market study could lead to disappointment and disappointment. (Read the best ways to market research)
- Encrypt the project. Putting realistic figures on the idea and assumptions of activity is a difficult exercise. Yet this is what will make it possible to judge the viability of the project: the funders will pay attention.
- Find financing. In business creation, money is the nerve of war. Finding funding is always tricky, fortunately, new emerging investment solutions, which allow bypassing the traditional solutions.
- Make right choices. What is legal status? What are tax and social system? What type of lease sign? How to write a contract to protect yourself? What insurance to subscribe? These are all questions that the entrepreneur will have to answer.
- Create the legal structure. As we said above, it is a formality. This still requires some preparation.
- Launch activity and sales. Once the legal structure is created, the hardest remains to be done: it is worth starting to make itself known and to sell.
So these are the main steps in starting a business. These measures are likely to vary from project to project. They sometimes intermingle. Blocking may occur if an action depends on the completion of another step. It's all the complexity of starting a business!
How to start a business: first to train.
Creating and running a business is a business in itself. Few entrepreneurs approach entrepreneurship with the necessary skills and knowledge but do not seem to care. Grave error! Business creation is all too often an amateur climbing route, without the right equipment, without the technique and the knowledge of risks. Under these conditions, how not to fail?
Creating a business, even small, requires training on several aspects:
- Marketing and trade,
- Communication,
- management,
- Assembly and project financing,
- Risk management,
- The legal issues (contracts),
- And many other aspects, more or less important depending on the activity chosen.
The experience of professionals and former business leaders will be beneficial. They will be able to explain to you how to create your business by avoiding the traditional pitfalls.
Good news, there are free solutions for training to start a business, for example, the one proposed by WikiCréa: click here to find out more.
Training for business start-ups helps reassure, reassure others, reduce their area of uncertainty, and thus increase self-confidence.
How to set up your business: well to surround yourself.
The ideal for successful business creation is to surround yourself with real professionals, namely:
- Of the generalist practitioners of the creation of company: leaders, ex-entrepreneurs, advisers in creation of company,
- Financial professionals: accountants, financial advisors,
- Legal professionals: notaries, lawyers, legal advisors,
- Risk professionals: insurers, mutuals.
Professionals in their profession: technicians, suppliers, partners ...
The success of the business creation project will, therefore, depend on the entrepreneur's ability to surround himself with confidence and cost. It is necessary to share ideas and access information by any means possible, for example by activating its personal network.
If you do not have a private network, consider hiring experts.
A real entrepreneur is also the one who knows how to surround himself by "selecting" his associates.
How to create your business: know how to adapt to the situation.
How to build your company in an environment that evolves continually? Most business development projects change very quickly. The entrepreneur adapts to his situation and his environment in real time. It updates its strategy, its business model, and its numbers according to the elements that surround it.
A real entrepreneur is one who knows how to adapt but without overreacting to the appearance of a new feature. Changing too often or too suddenly of strategy could have adverse consequences.
How to start your business: where to start?
Start by taking stock of yourself. Where are you? What do you do? What is your personality and what are your strengths?
The goal is to take advantage of your strengths to advance the idea of your project. Do not put pressure on yourself, give yourself time for your project. Do not rush, accept that your idea may ripen. This approach is fundamental, it is the object of the first module of the training to the creation of OLB.
How to create your business: what conditions of activity?
How to build your business efficiently if you do not know the terms of activity? Depending on the project, the activity can be commercial, artisanal, liberal, agricultural or artistic. This will have an impact on the conditions of installation and exercise, as well as the standards to be respected and the social status of the leader.
Some professions are regulated, which can be translated into mandatory training courses, necessary diplomas, official checks, specific insurance obligations, or financial obligations.
How to start a business: Financing.
Funding is the bottleneck of many business creation projects. The lack of personal contribution, the difficulty of obtaining external funding or sufficient bank loans is the cause of many failures or abandonments.
Indeed, how to create your business without money or contribution? That seems difficult. However, some activities require much less input than others, read our blogs recommendation to make your path easier.
But by the way, is it so difficult to get financing to start a business? Not necessarily. It is enough to understand what can lead a financier (banker, the public body.) to grant or to refuse a financing. The criteria to be taken into account are the following:
- The profile of the creator and his knowledge of the market or trade (experience),
- The behavior of the author (character, banking behavior),
- The sector of activity envisaged: there are areas that are more promising than others,
- The quality of market research,
- The steps already were taken,
- The fact of having already customers,
- The fact of having already partners, suppliers, subcontractors, or prescribers,
- The contribution of the creator, other than financial: the input of a network of knowledge, the contribution of material for example.
How to create your business: the way to success.
In business creation, it is easy to fail. But, contrary to popular belief, it is not difficult to succeed, if the creator shows prudence, modesty, perseverance, rigor, listening, and gives himself the means to access information.
Business-Idea
Business-Plan
Entrepreneur
Where does the idea of starting a business come from? How to distinguish a good idea from a bad one? How to test your idea? How to find a business idea?
Creating a business always starts with an idea, indeed supported or driven by motivations or a particular situation.
The idea often carries within itself the germs of the success of the project or its failure: if the idea is coherent with the creator's desires, needs, know-how, and knowledge, then it will have more chances of success, Even if these elements are not sufficient.
There are actually two types of entrepreneurs:
- The one who wants to undertake and therefore who seeks an idea,
- And one who has an idea and therefore wishes to create a company to exploit it.
The origin of the idea.
The reasons for starting a business can be very different from one entrepreneur to another:
- Desire for independence, a desire not to have a leader over oneself,
- Want to manage your time,
- Difficulty in returning to paid employment,
- Need or desire to settle where you want, for example, to leave a large city,
- Want to test, to prove oneself,
- Character entrepreneur, creator,
- Want to create your own job so you can use your full potential and do what you like,
- Desire to take revenge and prove things to others (entourage, family, colleagues or former boss),
- Want to earn more money,
- Desire to give meaning to life,
- Want to exploit a " brilliant " idea or an exciting opportunity.
Each of these reasons is legitimate, but must be moderate:
- The desire for independence: do not forget that your new boss will be the customer!
- Ability to manage time: it is actually your customers, suppliers, and partners who will determine your schedules!
- Difficulty in finding a paid job: do you think that you can create a company by default?
- Ability to locate where you want: do you say you will find many customers in rural areas? Do you think that working remotely will be sustainable in the long term?
- Do what you like: you will have to do what the customers ask!
- Desire to prove things to others: do you think that you create a company solely for the eyes of others?
- Earn more money: remember that the average pay of a VSM leader is often less than that of an equivalent level of experience,
- Give meaning to your life: if the goal is only to make sense of your life, get involved in an NGO or create an association!
- Exploiting a "genius" idea: it is a classic trap (see next point).
In reality, the best ideas mix some of the motivations listed above:
- The idea must be consistent with the personality, values, skills, desires and constraints of the entrepreneur,
- The idea must also respond to a market expectation,
- The idea must make it possible to distinguish itself from the competitors, without necessarily being revolutionary.
Attention, the best ideas can kill you!
Attention, commercial flop in sight.
Many business creators wake up one morning with a brilliant idea, even revolutionary, and decide to implement it by thinking that nobody thought of them before them.
This constitutes a major trap of business creation, combining a lack of information and excess confidence. It's a deadly trap.
If you have a supposedly great idea, tell yourself that others had it before you, and may have broken their teeth. Do you know why there is no low-cost perfume in tobacco shops? Just because there's no market for it. The Bic brand experienced it at its expense in the late 1980s.
Market "flaws" are rare: the idea that a pan of the market to exploit could have been "forgotten" by competitors is very often false. If an idea has not been used, it means that the risks were considered too high by the competitors, or that the market was not considered sufficiently mature.
This is not to say that there will be no room for you. A good strategy is to concentrate on a niche, that is, to do the same thing as its competitors, but in a more targeted, better-marketed and more qualitative way.
Mostly you are launching a revolutionary idea, you will have to create your own market: to make yourself known but also to make your innovation known, to educate your customers, to explain to them how it works ... it will be expensive and costly.
In conclusion, if an excellent idea falls on you, ask yourself why you hang on to it: does this not just prove that you need a change in your professional life?
How to find a business idea?
Method 1: Start with the available resources.
This process consists of taking stock of the resources (internal or external) available to draw natural conclusions about the activity that could be exercised:
- Know-how, skills, knowledge,
- Facilities, assets,
- Network, contacts,
- Equipment (tooling, room for disposition),
- Personal money and money were mobilizable in the entourage.
This very analytical method is useful, but perhaps a little "cold" ...
Method 2: Starting from market trends.
This is to listen to market trends, for example by reading the specialized press or surfing the internet. The goal is to learn about fashion's ability to last over its life cycle.
The idea is to intervene in the stable growth phase of a trend, at a time when the competitive pressure is weakest due to the rapid development of sales.
Example: I want to create a range of cosmetics based on argan oil: I must, first of all, know where the trend is: has the boom gone past or still in progress? What is the evolution of the number of press articles on the theme of the benefits of argan oil? How are the competitors?
Method 3: Starting from the field.
This method consists of observing the terrain in a quasi-scientific way, to identify what works and what does not operate in a given sector of activity. This process is close to market research, although further upstream.
The study can concern companies already installed, on their offer, their turnover.
It will also be necessary to observe the behavior of the clients and ask them questions, for example by a questionnaire.
This involves getting into action, going to the field without waiting.
Method 4: Start from his dream and give himself the means to achieve it.
It is a risky way, as we saw above. By starting too passionate, the creator leaves blinded and has trouble getting off his cloud. A brilliant idea can turn out to be a massive commercial failure.
But it is a method that can be effective if the creator gives himself the means to accede to reality, to go down again on earth. Here, it is assumed that any idea can be viable if the economic and organizational model is adapted.
A fictitious example: the inventor of an airliner that operates on wind turbines is likely to fail if he plans to produce his own aircraft. Why not go through intermediate steps, such as launching a range of toy wind turbines?
Method 5: Implement an idea from another country or sector of the economy.
It is about appropriating what works elsewhere to make it work here. But watch out for cultural differences.
The advice of the business creation expert:
Analyze and test your idea of starting a business as soon as possible. Confront your idea with the reality, talk about it to yourself and take note of the reactions of your interlocutors. They may be able to enlighten you and make you see things differently.