Your gateway to the "new" entrepreneurial ecosystem, "Because being different does not reach."
Yes, you read well; as an entrepreneur, today you have a high risk of failing in this "new" context of venture if you do not understand the value of "being different."
It is not news that today is the customer who has the final decision on what you want to know through which people and what content formats you want to do. This has made him a better informed, more evasive, much more demanding and much less tolerant of invasive advertising that daily interrupts his life with promises, which the vast majority are not of interest.
This new context also represents for entrepreneurs the great opportunity to be "found" by all those people who meet the profile of their ideal client and who are already in an active process of searching for products or services that meet their needs.
The Internet has created a new "gold rush" thanks to the exponential increase in the global supply of goods and services on platforms such as Amazon, Alibaba, eBay, Mercado Libre, among others and has caused many entrepreneurs to engage in a struggle Fierce to gain the attention and confidence of their future clients.
The lack of preparation or practical knowledge about marketing strategies, cause some entrepreneurs to communicate the same message, the same people, through the same strategies and this, in turn, generates that their potential customers, in each transaction, must take Two important decisions. The first to choose between practically identical options and the second to choose in what promise to trust.
Your goal as an entrepreneur should be to proactively and intelligently influence both decisions, to tip the balance in your favor. That is why you must understand the value of presenting yourself to your potential customers in the best possible way, thus making your customers know your business and trust him.
We all know that confidence is not something that is automatic, but something that gradually builds, step by step, contact by contact; So gaining the trust of your future clients will not be something simple and much less if you are a stranger or if your customers go through bad experiences on the internet.
That is why, to present yourself to your future clients in the best possible way, it is necessary to comply with two important steps:
This first point corresponds directly to you as an entrepreneur and focuses specifically on the value proposition. Innovation is something that goes beyond technology and will certainly make your idea something more attractive to your customers if you concentrate on making your life easier by solving some fundamental problem or facilitating the one that can achieve something they want.
We all want to save more time, save more money, be more productive, be modern, be successful in short time, be happier.
To obtain confidence in this new context, you must demonstrate in advance that you are truly someone you can trust. That's why the best strategy is to expand your vision outside of what you've done until today and learn to build trust through the platforms that have long been proven to be efficient in achieving it. Without a doubt, one of these platforms is to write a book.
So it is estimated entrepreneur, you read well. Write a book because it is an excellent positioning tool and because it is not exclusive to Nobel Prize winners.
Writing a book is a good platform for positioning and credibility for your business because it allows you to sell in advance any idea and endow it with all the authority, trust and credibility transferred by the fact of being presented through a book.
Most people have the perception that whoever writes a book is someone who knows what he is talking about, who has some experience with the subject, who has the ability to summarize and explain and who above all has a story and a message Of interest to share.
If at this point you're thinking is absurd, because practically nobody reads, let me tell you something: According www.alexa.com, Amazon is the sixth most visited site in the world and fifth in the United States.
That is why in my next articles I will go deeper into the specific advantages that writing a book has for any entrepreneur regardless of the size, stage or specialty of their business.
Yes, you read well; as an entrepreneur, today you have a high risk of failing in this "new" context of venture if you do not understand the value of "being different."
It is not news that today is the customer who has the final decision on what you want to know through which people and what content formats you want to do. This has made him a better informed, more evasive, much more demanding and much less tolerant of invasive advertising that daily interrupts his life with promises, which the vast majority are not of interest.
This new context also represents for entrepreneurs the great opportunity to be "found" by all those people who meet the profile of their ideal client and who are already in an active process of searching for products or services that meet their needs.
The Internet has created a new "gold rush" thanks to the exponential increase in the global supply of goods and services on platforms such as Amazon, Alibaba, eBay, Mercado Libre, among others and has caused many entrepreneurs to engage in a struggle Fierce to gain the attention and confidence of their future clients.
The lack of preparation or practical knowledge about marketing strategies, cause some entrepreneurs to communicate the same message, the same people, through the same strategies and this, in turn, generates that their potential customers, in each transaction, must take Two important decisions. The first to choose between practically identical options and the second to choose in what promise to trust.
Your goal as an entrepreneur should be to proactively and intelligently influence both decisions, to tip the balance in your favor. That is why you must understand the value of presenting yourself to your potential customers in the best possible way, thus making your customers know your business and trust him.
We all know that confidence is not something that is automatic, but something that gradually builds, step by step, contact by contact; So gaining the trust of your future clients will not be something simple and much less if you are a stranger or if your customers go through bad experiences on the internet.
That is why, to present yourself to your future clients in the best possible way, it is necessary to comply with two important steps:
- Have an innovative idea.
- Have a platform that gives you credibility.
- Have an innovative idea
This first point corresponds directly to you as an entrepreneur and focuses specifically on the value proposition. Innovation is something that goes beyond technology and will certainly make your idea something more attractive to your customers if you concentrate on making your life easier by solving some fundamental problem or facilitating the one that can achieve something they want.
We all want to save more time, save more money, be more productive, be modern, be successful in short time, be happier.
Have a platform that gives you credibility
This second point is the one that generates more complications for the entrepreneurs because the credibility is not gained with promises that your business is better, more innovative, more reliable, with a better price, better service or any other positive attribute.To obtain confidence in this new context, you must demonstrate in advance that you are truly someone you can trust. That's why the best strategy is to expand your vision outside of what you've done until today and learn to build trust through the platforms that have long been proven to be efficient in achieving it. Without a doubt, one of these platforms is to write a book.
So it is estimated entrepreneur, you read well. Write a book because it is an excellent positioning tool and because it is not exclusive to Nobel Prize winners.
Writing a book is a good platform for positioning and credibility for your business because it allows you to sell in advance any idea and endow it with all the authority, trust and credibility transferred by the fact of being presented through a book.
Most people have the perception that whoever writes a book is someone who knows what he is talking about, who has some experience with the subject, who has the ability to summarize and explain and who above all has a story and a message Of interest to share.
If at this point you're thinking is absurd, because practically nobody reads, let me tell you something: According www.alexa.com, Amazon is the sixth most visited site in the world and fifth in the United States.
That is why in my next articles I will go deeper into the specific advantages that writing a book has for any entrepreneur regardless of the size, stage or specialty of their business.
Your gateway to the "new" entrepreneurial ecosystem
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Oleh
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